How AI Is Changing the Rules of Social Media Reach
Have you ever wondered why some social media posts suddenly get thousands of views while others barely reach your followers?
The answer is increasingly connected to Artificial Intelligence (AI).
Social media platforms use AI to understand what users like, watch, share, save, and engage with. Based on these signals, AI helps decide which content appears in people’s feeds.
So, what does this mean for businesses and creators?
1. Followers Aren't Everything
Having a large number of followers doesn’t guarantee high reach. AI looks at how people interact with your content.If people watch, share, save, or comment on your post, the platform may consider it more relevant and recommend it to more people.
Engagement matters more than simply counting followers.
2. The First Few Seconds Matter
For videos and Reels, grabbing attention quickly is important.
Instead of starting with a long introduction, give viewers a reason to keep watching.
For example:
“Your website gets visitors but no customers? Here’s what might be wrong.”
A strong hook can encourage people to stop scrolling and watch.
2. The First Few Seconds Matter
For videos and Reels, grabbing attention quickly is important.
Instead of starting with a long introduction, give viewers a reason to keep watching.
For example:
“Your website gets visitors but no customers? Here’s what might be wrong.”
A strong hook can encourage people to stop scrolling and watch.